We partnered with 28 Paarroo, a registered café based in Indore, Madhya Pradesh, to create a strong digital foundation and a cohesive brand presence. From developing their official website to drafting legally compliant policies and designing every customer-facing print asset, this project was executed end-to-end by Vilasani Ventures LLP.

In a highly competitive café and hospitality market, our objective was clear: establish credibility, consistency, and clarity across digital and physical touchpoints, while ensuring legal and operational readiness from day one.

About This Project

28 Paarroo approached us at an early stage of their journey, with the need for a single, reliable partner who could handle technology, compliance, and creative branding under one roof.

Our role extended beyond aesthetics; we focused on functionality, legal correctness, user trust, and brand recall. Every element was designed to reflect the café’s personality while remaining scalable for future growth.

This project demonstrates Vilasani Ventures LLP’s ability to deliver business-ready solutions, not just individual services.

Problems Identified

• No official digital presence to represent the café professionally.
• Absence of legally compliant website policies (Privacy, Cookies, T&C).
• Inconsistent or unstructured branding across physical assets.
• Need for print designs suitable for real-world café operations.
• Requirement for a single brand language across menu, packaging, and promotions.

Challenges

• Creating a custom-built website aligned with the café’s branding and customer journey
• Drafting original legal policies from scratch, suitable for a food & hospitality business in India
• Designing multiple print assets while maintaining visual consistency
• Ensuring designs were print-ready, scalable, and usable across vendors
• Balancing creativity with practicality for daily café operations

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Our Solutions

1. Full Stack Web Development

• Designed and developed the official website of 28 Paarroo from scratch
• Clean, responsive, and user-friendly interface
• Optimized for performance, clarity, and brand presentation
• Structured to serve as a long-term digital asset for the café

2. Company Policies (Drafted from Scratch)

• Terms & Conditions
• Privacy Policy
• Cookie Policy

All policies were:

• Custom-written (no templates).
• Aligned with Indian legal and digital compliance standards.
• Tailored specifically for a café business and website usage.

3. Creative Designing & Brand Collateral

We designed a complete set of café-ready creative assets, including:

• Menu design
• Flyers & brochures
• Posters & banners
• Coffee cups & coasters
• Napkins / tissues
• Additional printable brand materials

Each design followed a unified visual language to ensure brand consistency across all customer touchpoints.

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Results & Impact

• A professionally launched official website representing the café’s identity
• Legally compliant policies enhancing trust and transparency
• Strong, consistent branding across physical and digital assets
• Ready-to-use print designs for immediate café operations
• A scalable foundation for future marketing and expansion

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